After growing up on a farm, she rose to the top of her profession. Loretta modeled in Paris, Milan, London, Germany and Japan and throughout the United States, during her 15-year career. She has been photographed by the world renowned photographer, Victor Skrebneski and appeared in prestigious magazines, such as Italian Vogue. She has also shared sets with Cindy Crawford, Iman, Diane Dewitt, and many other top models, as well as placed in high profile catalogs, including Neiman Marcus, Nordstrom’s, Macy’s and Carson’s. She has been on numerous cat walks modeling for Versace, Carolina Herrara, Bill Blass, and many more.
After a successful 15 year career as a full time model, it was time to take the next step. Loretta moved onto PROMOD Model Agency in Hamburg, Germany, to become the Director of ‘New Faces’. She then decided it was time to move back to her hometown, Chicago. She hit the ground running as the Director of Plus Division and Head Booker of New Faces for Elite-Chicago, (FACTOR CHOSEN-Chicago). Over the years she has had the opportunity to help develop many models such as Liya Kebede and Michelle Monaghan while at Elite-Chicago.
Her broad range of experience and passion for the Industry gave her the skills needed to launch her own modeling consulting company LOOKS Ltd in 1998. What started as scouting and educating new and upcoming models has branched out to include a full line of Teens & Women MakeUp classes and a complete line of Cosmetics, Brushes and Skin Care.
Loretta also served as an Image consultant on the NBC reality hit show “Starting Over”, worked as the Fashion Director for Naperville Magazine and featured by the Huffington Post.