Loretta understands the modeling business. After growing up on a farm, she rose to the top of her profession. During her 15-year career, Loretta was photographed by the world renowned photographer, Victor Skrebneski and appeared in prestigious magazines such as Italian Vogue. She has also shared sets with Cindy Crawford, Iman, and many other top models, as well as placed in high profile catalogs, including Neiman Marcus, I.Magnin, Nordstrom’s and Macy’s/ Marshall Field’s, to name a few. As a scout and agent, Loretta has helped launch and guide many modeling careers.
Traveling the world as a model sounds like the ultimate in glamorous living! It was, and I treasured every moment, but after fifteen years as an international model, it was time to share my experiences and knowledge with new, hopeful models. As talent agent and scout for Elite Chicago and a prestigious agency in Europe, I grew to love the satisfaction of steering many young women onto successful careers. The seed was planted, and I somehow knew I could find even greater joy with my own business!
In 1998, I launched LOOKS in my humble suburban basement studio as a consulting service for aspiring models. And I do mean launched! We soon moved operations to an impressive address on Oak Street in downtown Chicago. Talent agencies send us their fresh models to learn the ropes of the business and refine their skills. Our instruction included the fine arts of make-up, dress, runway poise and stage presence. Success in the world of modeling is exclusive, if not elusive, but I have always believed each of my clients benefits from learning to be well groomed and comfortable in his or her own body.
Business has tripled in two years! Word is really spreading and we are super excited LOOKS has hit the small screen and was on the NBC reality hit show “Starting Over.” I am also very proud of our signature line of LOOKS cosmetics, skincare and brushes. It’s been a big success and a huge benefit to clients who can bring the same products we apply professionally in the studio, into their own homes. It’s a high quality line. With respect for our clients sensitivities, most the products are hypoallergenic, paraben free and mineral based.
How We Grew to What We Are Today
I am driven by my goal to help women, in particular, better themselves to achieve a higher level of self-confidence. And I believe in the quality of my services and products to achieve that.
Overall Impression of being an Entrepreneur
The most important thing is that I love what I do. If each day I can make someone feel good because they look good, that’s worth more money than anyone could pay me. I always say, “There’s a Great Look for Everyone!”