Before......

And After.....

Congratulations to the winner of the LOOKS SALON & Elite Chicago Model search: Samantha Perry from Naperville, Illinois

Elite Model Management
Model Search 2007

Elite Chicago & Looks Salon
43 E. Jefferson Ave
Downtown Naperville
Saturday, October 27, 2007
10am - 1pm
Guys and girls between the ages of 13 - 25 with an interest in Fashion, Print, Runway, TV/Film and Acting
Girls 5'7" and up
Guys 6' and up

Winners receive: A contract with Elite Model Management, a makeover from LOOKS Salon and a gift certificate from Wild Rose trendy boutique. The first 100 people will receive a gift bag.

- no need to bring professional pictures
- natural make-up
- dress trendy but simple
- there is no charge

There will be four agents coming on Saturday from Elite Model Management representing the TV & film, runway, men's and women's divisions. If you cannot attend, drop off pictures and we will show them to Elite. (These pictures will not be returned to you.) Please no professional pictures and only two to four maximum.

Naperville Magazine - December 2006 | January 2007
"Festive Finery - Whether you're ringing in the New Year or just celebrating the season, show off your holiday spirit in fanciful party dresses and smart suits, all enlivened with a festive dash of fun color."

As featured on ...

Chicago Magazine - March 2006
"Cross Washington Street and you will see a grand, pillared white building housing a tearoom, clothing shop, and the spa/salon LOOKS, LTD (43 E. Jefferson; 630-778-8299), where the former model Loretta Wilger-Asmus hosts bridal parties and girl get-togethers, while also providing personal pampering in a bright, well-equiped salon."

"Nominated for Business of the Year Award 2006"

"Fall into Fashion Show - Benefit Hurricane Katrina Victims"
October 6, 2005 - Proceeds from the first Fall into Fashion Show will aid two families relocated to Naperville
after Hurricane Katrina.

Organizers Wendy Maves - owner of thirtysix, Evelyn Barsh - owner of Lori's Shoes, Loretta Wilger Asmus - owner of Looks Salon, and Shannon Taylor - owner of Magnolia's.

Model Ashley Abboushi struts her stuff on the runway.

Lori's Shoes employees Erica Hurley and Lauren Theilen.

Jaime Abraham enthusiastically makes her way down the runway.

"Fashion Show for Cottage Hospital, Santa Ynez, California"

In this photo left to right: Chris Stout, Kelly LeBrock, Loretta

Seen here left to right: Loretta, David Tupaz and Chris Stout

David Tupaz and Models for Cottage Hospital Fashion Show

In 2004 Loretta Wilger Asmus has been featured twice on the TV reality show called "STARTING OVER."

LOOKS was voted ENTREPRENEUR The month of JANUARY, For the magazine EVERYTHING NAPERVILLE

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Loretta Wilger Asmus, Company President
Loretta understands the modeling business. After growing up on a farm, she rose to the top of her profession. During her 15-year career, Loretta has been photographed for prestigious magazines, such as Italian Vogue, and has shared sets with Cindy Crawford, Iman, and many other top models. She has worked for high profile catalogs, including Neiman Marcus, I.Magnin, Nordstrom's and Marshall Field's, to name a few. As a scout and agent, Loretta has helped launch and guide many modeling careers.

Gracing the pages of Italian Vogue and sharing the set with Cindy Crawford and Iman for clients including Neiman Marcus, Nordstrom, and Marshall Field's probably sounds like the ultimate in glamorous living! It was, and I treasure every moment, but after fifteen years as an international model, it was time to share my experiences and knowledge with new, hopeful models. As talent agent and scout for Elite Chicago and a prestigious agency in Europe, I grew to love the satisfaction of steering many young women onto successful careers. The seed was planted, and I somehow knew I could find even greater joy with my own business!

In 1998, I launched LOOKS in my humble suburban basement studio as a consulting service for aspiring models. And I do mean launched! We soon moved operations to an impressive address on Oak Street in downtown Chicago. Talent agencies would send us their fresh models to learn the ropes of the business and refine their skills. Our instruction included the fine arts of make-up, dress, runway poise and stage presence. Success in the world of modeling is exclusive, if not elusive, but I have always believed each of my clients benefits from learning to be well groomed and comfortable in his or her own body. It is a passion to that belief that steered the focus of my company to total image consulting.

There was a bright spot on September 11, 2001. We relocated our office to downtown Naperville. We have been riding on a growth high ever since. Many of our clients now come to us for a non-surgical "not-so-extreme" makeover! In addition to personal consultation, we expanded with an impressive hair and beauty salon offering a menu of services including, hair cutting, styling and color. Manicures, pedicures, and make-up applications are popular. We even take our clients out of the salon for a clothing audit and personal shopping experience. We are excited to see our client base increasing to include more men as we offer more services. Housed in our salon is the LOOKS store where clients can shop for cosmetics, skincare products, beauty literature and lots of fun glittery grooming stuff for little girls!

What Makes LOOKS Unique?
It's the little extras that speak volumes! The moment you walk through the door, you enter a clean, relaxing comfort zone. Our clients have confidence in our competent, nurturing staff with years of experience in their craft. Each hair client receives a complimentary hand massage, and no client leaves without a heartfelt hug!

Some Accomplishments?
Business has tripled in two years! Word is really spreading and we are super-excited to announce that LOOKS is about to hit the small screen! We've been commissioned to appear in two episodes of the new NBC reality hit show "Starting Over," which airs weekdays at noon. I am also very proud of our signature line of cosmetics, which we introduced four years ago. It's been a big success and a huge benefit to clients who can bring the same products we apply professionally in the salon, into their own homes. It's a high quality line with reasonable price tags. With respect for our clients sensitivities, the products are hypoallergenic and produced without animal testing.

How We Grew to What We Are Today
I want to thank my husband, Sven, and daughter Rachel, and parents Bernie and Gloria Wilger for their support. And I know that I couldn't have done it without the wisdom, knowledge, and direction of Susan Fignar (owner of Pur'sue, inc.) and dear friend, Bob Whitney.

Seriously, I am driven by my goal to help women, in particular, better themselves to achieve a higher level of self-confidence. And I believe in the quality of my services and products to achieve that.

Favorite Part of Owning a Business
Being excited about going to work! It's a fantastic thing. One of my original goals was to create a great working atmosphere, and I feel strongly that I've accomplished that. I'm surrounded by fabulous people, inside and out. I really love my staff!

Overall Impression of being an Entrepreneur?
I don't really think of myself as an entrepreneur and definitely not a boss. The most important thing is that I love what I do. If each day I can make someone feel good because they look good, that's worth more money than anyone could pay me.

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